Super Bowl Commercial

1.
What is the company?
Playstation
Who is the target audience:
Males who play video games (mainly males)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, Action
How were camera shots and editing used to enhance the message?
Make it interesting. Quickcuts
What is the slogan/message for the company?
Live in your world, play in ours
Was the message effective? Why or why not?
No.
2.
What is the company?
Budweiser
Who is the target audience:
Beer Drinkers, Football fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Replays, settings
What is the slogan/message for the company?
None
Was the message effective? Why or why not?
No.
3.
What is the company?
Chrysler
Who is the target audience:
Fans, Females
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity (Dion)
How were camera shots and editing used to enhance the message?
Close-ups
What is the slogan/message for the company?
Drive and love
Was the message effective? Why or why not?
No
4.
What is the company?
Pepsi
Who is the target audience:
Soda drinkers, Ozzy Osborne fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity (The Osbornes)
How were camera shots and editing used to enhance the message?
Unzipping
What is the slogan/message for the company?
A twist on a great thing
Was the message effective? Why or why not?
Not really.
5.
What is the company?
Fedex
Who is the target audience:
Package mailers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, "Castaway" movie reference
How were camera shots and editing used to enhance the message?
Movie references
What is the slogan/message for the company?
None
Was the message effective? Why or why not?
No
6.
What is the company?
Dodge
Who is the target audience:
Truck drivers, Workers, Guys
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Action
How were camera shots and editing used to enhance the message?
Close ups
What is the slogan/message for the company?
Grab life by the horns
Was the message effective? Why or why not?
Yes
7.
What is the company?
Gatorade
Who is the target audience:
Sports fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity (Micheal Jordan)
How were camera shots and editing used to enhance the message?
Close ups
What is the slogan/message for the company?
Is it in you?
Was the message effective? Why or why not?
Yes
8.
What is the company?
Sports Center
Who is the target audience:
Football and Sports fans, Males
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity, Humor
How were camera shots and editing used to enhance the message?
Closeups
What is the slogan/message for the company?
This is Sports Center
Was the message effective? Why or why not?
No
9.
What is the company?
H&R Block
Who is the target audience:
Tax payers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity (Willie Nelson)
How were camera shots and editing used to enhance the message?

What is the slogan/message for the company?
Double check your taxes
Was the message effective? Why or why not?
No
10.
What is the company?
Bud-light
Who is the target audience:
Beer Drinkers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Parade
What is the slogan/message for the company?
Make it a Bud Light
Was the message effective? Why or why not?
No